These days, most business owners have at least some kind of digital marketing plan. They have professionally designed websites, create social media pages, and often pay for pay-per-click advertisements on major search engines.
Without a solid search engine optimization (seo) plan in place, though, all of that hard work will be for naught. Read on to find out about the benefits of optimizing a website to find out why it’s so important in today’s competitive online landscape.
1. Increase Organic Discovery
Unlike pay-per-click ads, optimizing a website will improve organic search results. It allows business owners to take a hyper-targeted, customer-centric approach to attract new customers or clients by exposing the website to people who are searching for relevant queries. Since users performing these searches are already looking for what the company has to offer, improved organic visibility tends to drive higher-quality traffic to the site.
2. Impressive Return on Investment (ROI)
ROI is often a primary concern for business owners looking into new digital marketing channels. Optimization provides an impressive ROI, provided business owners work with experienced industry professionals.
The reason optimization provides such a good ROI is that search engine visibility is directly correlated to an increase in web traffic. The first listing on Google attracts 33% of all traffic to the relevant search engine result page. Ranking first leads to far more traffic to the website, which increases the company’s revenue.
3. Improve Credibility
Google ranks pages based on a wide and somewhat obscure selection of on-page and off-page signals. Most consumers don’t think about those signals at all, but they do assume that Google is showing them not just the most relevant, but also the most credible, results to their queries. Optimizing a website so that it looks better to Google’s search algorithms can thus also improve consumers’ perceptions of the company’s legitimacy and credibility.
4. Provide 24/7 Promotions
Some types of digital marketing only work for as long as the campaign is actively up and running, and others are only effective during business hours. Google never sleeps, though, so the rankings achieved through optimizing a website will allow a company to reach potential customers or clients 24 hours a day, 7 days a week. Plus, the content won’t just disappear after the campaign’s advertising budget runs out, as it will with pay-per-click ads.
Trust the Pros
The only way to take full advantage of all the benefits that website optimization has to offer is to work with a reputable industry professional. Find a digital marketing expert that understands the industry and what it takes to gain a competitive edge.